My falalalala la la la design placed 2nd in the 2011 Minted - Sending Good Cheer challenge. This year there was 2251 entries from designers all over the world. Second place came with a handsome $3000 prize!
My bet is that my win with this super minimal design ruffled some designer feathers. Funny thing is – my inspiration for this piece was actually my friend Sydney Newsom’s Gallery Classic design that took 2nd place in last year’s big holiday design challenge. It too had a very minimal aesthetic. Although my design is obviously not that difficult to execute. I think it’s strength is rather conceptual. Of all the designs I created for the holidays this year, there were only two that I was particularly proud of falalalala la la la was one of them. It just had that something… I was very close to not entering it into the challenge in order to sell it elsewhere. Boy am I glad I didn’t hold it back! I am extremely honored to have placed so high considering the caliber of designs that were entered this year- no short of amazing! Now if I could just nab that elusive 1st place banner!!!
Hello! This is my first official interview and I’m thrilled to introduce you to one of my favorite designers- Kelli Hall! Kelli is a part of the design community at Minted. I had the pleasure of meeting Kelli in San Francisco this past summer. Not only is she talented but she’s one of the sweetest gals I’ve ever met. I love Kelli’s style -Her designs are always timeless and oh so chic.
1. Kelli, her darling husband and their fluffy kitty. 2.Daisy and Stripes birth announcement. 3. Flower Wash in progress.
Q&A with Kelli
For me, the hardest part of the design process is self-editing. Most of my designs start off much busier, with kind of crazy ideas blocked out on the page, and my process involves repeated rounds of polishing and revising, to hopefully result in something that is clean, elegant and well balanced. Arriving at the point where a piece looks effortless is the most rewarding part of design for me–but getting there by
knowing what to include/exclude is the most challenging part. I wish I could say my ideas just flow out in the first version, but that is rarely the case. Some of my designs actually have 30+ versions before I get to something I feel relatively good about (and even then i still wish i could improve them ; ) More…